In December 2007 we implemented our newest booking feature IVR. IVR or Integrated Voice Response, in essence gives 001 Taxis the ability to offer a faster, efficient service to more customers. The system allows regular customers to book a taxi without speaking to an operator and also ensures that the customer is not held on the phone for longer than what is absolutely necessary. Generally it takes 15/20 seconds to book a taxi using the automated service, depending on the customer familiarity with the system. Of course IVR will not replace our staff, but it will free up our telephonists to concentrate on dealing with calls that demand their attention. Our customers are quickly getting used to using the automated system, more and more people are starting to take advantage of this useful feature.
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